Galentine’s – Forever Yours, Betty

This February, we thought we’d take the opportunity to put Galentine’s Day in the spotlight and celebrate successful women in business who are killing it in their respective fields. Today we’re shining a light on the incredible Sheri from Forever Yours, Betty. Sheri captured our attention on social media thanks to her vibrant style and personality and after a quick scroll through her blog, it’s obvious that this boss lady is one to watch. The bright-haired fashion and lifestyle blogger is a PR maverick and business owner who’s worked with a wide variety of brands including popular Scottish eye wear company Iolla. However, that’s just the tip of the iceberg. Read on to find out more about Sheri’s fascinating career and her best advice for anyone starting out in business.

Hi Sheri! Can you tell us a bit about yourself? So, who you are, what you do and how you got to your current position.

Hey! I’m Sheri Scott also known as Forever Yours Betty, a multi-hyphenate businesswoman from Glasgow, Scotland. As far as how I got here, that’s a bit of a long story full of apparent setbacks leading me to where I need to be.

I didn’t get into university after school so went to college instead. However, I ended up making it back into uni at the same time I would have, had I gone there in the first place. I graduated but couldn’t find a job in PR so instead got a job at the Vivienne Westwood store in Glasgow and decided to make the role my own by taking charge of in-store events and press loans. I was soon headhunted to help relaunch the vintage label, Biba for House of Fraser in Scotland. At this point I had been selling vintage for years with friends as a side hustle, so it felt like I had come full circle. Pretty soon, I realised I was one of the only brands doing regular activity for customers and knew that I wanted to spread it throughout the department store. I pitched to reopen the old job role of PR and Events Manager but was told no. I saw so much potential for the role that I basically kept asking until someone said yes, and eventually they did! Maybe on the 5th or 6th ask to the 4th or 5th person, but they said yes nonetheless!

A few years into the PR and Events role in House of Fraser, I was offered the unimaginable (or so it seemed for someone who had only worked in retail). I was offered a Monday-Friday, 9-5 job with amazing money – it sounded too good to be true! However, I quickly realised that my happiness doesn’t come from money, or a set working hour template. It comes from creative freedom and making a difference to businesses. So, after 6 short months and a drunken convo with my bestie, I handed in my notice and didn’t look back.

Now I work for myself and wear many a freelance hat, thus, the term ‘Multi-Hyphenate’. From PR outreach for brands such as GANT and Stutterheim, to social media management for social enterprise Hey Girls, to running monthly events for Bumble and working on other projects with my social media in-between, no two days are the same. I wouldn’t change it for a second!

What would you say has been your biggest career challenge been to date and how did you overcome it?

When I left my last “proper job” it was to open my first business with my best friend. The decision to close that business go our separate ways in the business world after two years together is probably one of the biggest personal and career challenges I have ever faced. We both knew it wasn’t working but were too scared to lose one another. Working with loved ones is hard and I would strongly urge people against this. If you think you’ll be different, chances are you won’t be. Pivoting to suit your businesses needs is essential and it’s difficult enough without the addition of all the emotions close relationships can bring. Keep business to business, I beg of you!

What’s your best piece of advice for someone starting out in business/thinking of starting their own business?

Be prepared to not think about anything else for a while. Opening a business takes over your whole life and your friends, family and significant others need to understand they’re in the backseat for a while. Surround yourself with positivity and find your network of people who understand what you’re going through. The internet is a fab place for this and there are countless Facebook groups, business-led Instagram accounts and meetups across the UK. You’re never actually alone even when you’re a sole trader so don’t be scared! Just do it.

What would you say has been the most influential factor in your career?

Following my gut. I don’t take no for an answer naturally so if my gut says “no this is right” then dammit, I won’t stop! Some people see it as arrogance, but I call it persistence. My motto is “if you don’t ask you don’t get” and I’ve pretty much marched to the beat of that drum from the beginning. From continually asking for the PR and Events role, to discovering a new brand and making them a client, to walking past a cute unit and deciding that it’ll make the perfect roll shop, I’ve never stop persevering. Don’t limit yourself because the sky doesn’t have a roof!

And what’s your top tip for managing a heavy workload and staying organised when things get hectic?

Lists, lists and more lists! I create a monthly to-do list on the 1st of every month, then break it down into weekly and daily to keep myself organised. It sounds like a waste of time having so many but it’s good for me to see an overview. That way if I get things done quicker, I can tick things off the following week’s list to lighten the load! Organisation is key, and it doesn’t come to me naturally, so keeping a diary and having reminder alerts on my phone, as well as apps like ‘todoist’, are my god send!

For more Sheri, follow her on Instagram, Twitter and Facebook.