How to hygge this winter

The Danish trend of ‘hygge’ (pronounced hoo-gah) is sweeping the world, and we are fully on board.  Read on to find out how to truly embrace the art of hygge.

It’s no surprise that the world’s happiest nation are the ones to have mastered the art of wellness. Dating back to the 18th century the term is thought to be connected to the English word ‘hug’. Visit Denmark describe it as ‘creating a nice, warm atmosphere and enjoying the good things in life with good people around you.’

This winter, hygge is asking us to embrace the great indoors, and the key is being cosy. Wear a chunky, knitted pair of socks. Snuggle up next to the fire with a blanket. Enjoy your favourite slice of cake with a hot chocolate, and don’t feel at all guilty about it. These are all simple acts of hygge.

As well as feeling cosy and content, the Danish way of being can also help you to de-stress. It encourages us to take time to appreciate the little things in life. Enjoy your morning coffee. Take an extra five or ten minutes over breakfast. Stop to appreciate crisp, clear, winter days.

Here’s our top 3 tips on how to create that perfect, cosy hygge moment this winter.

Sleep Well


Curling up into a cocoon of cosiness at the end of a long day is the stuff dreams are made off, literally. One of your favourite things about Apex is the snuggliness of our duvets and pillows. The secret? Duck feather & down for the duvets and goose feather & down for the pillows.

Eat Well


There’s nothing better than a belly full of warm food to make you feel cosy. Winter is the perfect time for delicious pasta dishes, fish pies and hearty stews. Dig out the slow cooker and you’ll love coming home at the end of the day to a hearty feast. Can’t be bothered cooking? How does a bowl of handmade ravioli with asparagus tips and a white wine butter sauce sound? That’s right white wine. And butter. Hygge.

Live Well


For once, put yourself first. Look after your needs. This could be anything from taking an extra five minutes in the morning to relax before starting your day, spending more time with the people you love, or simply taking a day to treat yourself. Lunch with friends, an afternoon spent reading your favourite book, or a spa day – it’s all hygge in action.